There are places where summer is not measured in days, but in moments. Ibiza is one of them: an island capable of turning a sunset by the Mediterranean into a sensory experience, a night of music into an unforgettable memory, and an impromptu trip into a story that lasts long after returning home. Its mix of nature, creativity, design, and musical culture has made it for decades an international meeting point where trends are born, evolve, and find their own rhythm.
In 2026, the island once again positions itself as a setting for new ways to enjoy summer. Beyond the beaches and clubs, Ibiza represents a way of living: spaces that care for every detail, immersive experiences, and a constant search for innovation that connects with a new generation of adult consumers who value both aesthetics and technology and personalization.
In this context, Ploom drives a new edition of IBÍZATE, its experiential platform designed to turn the island into the meeting point between design, music, and avant-garde. A proposal that unites the brand’s universe with some of the great icons of the Ibizan scene to create an experience where every element is designed to amplify the moment.
Ibiza as the epicenter of music and innovation
The alliance with Ushuaïa Entertainment places Ploom at the heart of the island’s new leisure culture. The organization behind some of the most internationally recognized musical spaces connects the brand with the so-called “Musical Trinity” of Ibiza: Ushuaïa Ibiza, Hï Ibiza, and [UNVRS] Ibiza, three venues where music, audiovisual production, and creativity make the difference.
This collaboration reflects a shared vision: understanding entertainment as a complete experience where sound, architecture, design, and technology coexist. A philosophy that fits with Ploom’s positioning as a brand that seeks to accompany special moments from a more sophisticated and contemporary perspective.
Ploom Room: a private balcony to Ibiza’s energy
One of the main meeting points of IBÍZATE will be Ploom Room, an exclusive space located in The Unexpected Hotel, conceived as an immersive experience where design and sensoriality take center stage.
With privileged views of the Ushuaïa Ibiza stage, this space becomes a connection point for the global winners of Ploom Club and international guests, offering a different perspective of the island: closer, more exclusive, and focused on enjoying every moment.
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The aesthetic of the space dialogues with one of the main protagonists of the proposal: Ploom AURA, the brand’s latest generation device, designed with a premium inspiration where technology and Japanese design meet. Its elegant and refined format makes it another accessory within a lifestyle experience marked by attention to detail.
Technology for a new way to experience
Ploom AURA incorporates SMART HEATFLOW™ technology, developed to heat the stick instead of burning it, offering a combustion-free experience, without ash and with less persistent odor compared to traditional cigarettes.
The innovation focuses on more uniform and controlled heating, aiming for a cleaner experience for adults seeking alternatives within the reduced-risk product category.
As part of the Ploom ecosystem, and alongside this technological evolution, comes LYO, Ploom’s new sensory proposal: sticks without tobacco made with a selection of aromatic herbs that include a flavor capsule allowing the experience to be intensified at the chosen moment.
Available in menthol and red fruit varieties, LYO introduces a more customizable and dynamic dimension, designed for those looking to explore new sensations within a more aromatic universe.
These products are not risk-free and their use involves inhaling nicotine, a substance that creates addiction. For adult use only.