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The irreverence of Jorge Campos (Acapulco, 59 years old) has a special chromatic, one that recalls the paintings of Kandinski or Matisse. From that electrifying pink to the trickiest yellow. The Mexican goalkeeper, perhaps the most daring of all time, is synonymous with football fashion, the kind that has permeated the streets with the pride of wearing a football jersey again. That magical touch of Campos has been revived in the World Cup era with thousands of reproductions of his jerseys crossing all of Mexico from north to south. Now, the goalkeeper stars in a clothing line that recovers some of his best jersey ideas.
Jorge Campos will turn 60 in October 2026. The goalkeeper has been embraced by thousands of Mexican and international fans after opening his Instagram account a few weeks ago (more than 145,000 followers and counting). There, his zigzag and bright green uniforms dazzle. In his first photo, where he is seen clearing a ball, the melody Llegó Jorge Campos de Onda Vaselina can also be heard, a song released in 1994, the year of the United States World Cup. This Thursday, Campos has shown off a series of jackets, t-shirts, socks, and sandals that he has made in collaboration with American Eagle. “I went out, handsome, right?” reads his message.
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In a World Cup year, the main brands always seek to attract retired footballers to lead campaigns that remain memorable. There is a significant mass of fans who still remember the Nike commercial from the late 90s where Campos plays against the team from hell. Although on his own, Brody Campos makes any of his appearances memorable. For more than a decade, he has participated as a commentator on the TV Azteca network and is regularly called to the legends matches organized by FIFA.
Campos attended three World Cups. The first was in the United States in 1994 and the second in France in 1998. In both, he was a starter, in both he gained international renown as a grasshopper under the three posts. He had unexpected elasticity, timely jumping, and reflexes like a KGB agent. His good vibe was transmitted to his teammates who saw a charismatic leader they could trust if they were bombarded in the area with shots from the rival. In 2002, Campos was a substitute for another goalkeeper made of gum like Óscar Conejo Pérez. Four years later, he went to the World Cup again but as an assistant to Ricardo La Volpe. If La Volpe was the iron fist, Campos was a hug to self-esteem.
In 2023, Jorge Campos elevated his legacy. The Museum of Decorative Arts in Paris included one of his uniforms as part of the exhibition Fashion and sport, from one podium to another, where great gadgets of athletes of all time were presented. There he wore one of the Mexican’s loudest outfits, who indulged himself by attending and handing out a series of photographs to his tireless fans.
Golf lover, surfer, Pumas fan, easy smile. Jorge Campos revels in the year Mexico will host its third World Cup. He knows himself as an ambassador to the world and the world continues to remember the footballer who enjoyed being a goalkeeper and forward at the same time with a uniform that not even the best artificial intelligence could replicate.