Irish designer JW Anderson has no intention of slowing down his creativity despite his enormous workload as creative director at one of the global luxury giants. The proof is that under his own label he has launched today Twisted Denim, a campaign for his very special line of jeans starring model and actress Dree Hemingway, known for her career in the world of fashion and independent cinema, and her partner, Nick Delli Santi, an artist and figure linked to the contemporary creative scene. Both appear together for the first time in a campaign, which brings that personal and natural dimension so typical of the Anderson universe.
The result is a series of intimate and spontaneous photographs that explore the idea of intimacy through a shared aesthetic language. The connection between the two protagonists becomes an essential part of the campaign’s narrative, where fashion functions as a form of personal expression and complicity.
The denim proposal from the designer’s independent label reflects Jonathan Anderson’s innovative approach to fashion in general and the craftsmanship applied to it. The Twisted Denim line combines a comfortable and easy-to-wear cut with a unique and contemporary design twist: the front of the jeans is literally “twisted” and the leg seams follow this torsion, creating a singular silhouette that celebrates craftsmanship and luxury from the designer’s particular perspective.
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Made from high-quality Japanese cotton, the unisex denim garments are crafted by expert artisans in Japan. Each piece incorporates an inner pocket label with the inscription “Made in Japan,” a large leather patch with the JW Anderson logo, metal buttons, and orange-colored interior finishes.
The campaign images are by Sam Khoury, a photographer specializing in fashion and portraiture, whose work is characterized by a contemporary gaze and special attention to the personality and relationship between the protagonists. In this campaign, Khoury captures the complicity between Dree Hemingway and Nick Delli Santi in a close and natural way, moving away from an overly posed representation to create images that convey intimacy, spontaneity, and authenticity. His approach thus reinforces JW Anderson’s intention to present denim not only as a garment but as an extension of identity and the bond between those who wear it.
