The battle for Real Madrid is fought on television: ‘Horizonte’ sweeps with Florentino Pérez, who receives support in ‘La revuelta’

The battle for the presidency of Real Madrid is also being fought on television. After candidate Enrique Riquelme appeared on Wednesday on El hormiguero, Thursday’s prime time offered a very football-centric night after a friendly match of the Spanish national team before the World Cup. The current president of the club, Florentino Pérez, was the star guest on Iker Jiménez’s program on Cuatro, Horizonte, and swept the audience, while on La 1 David Broncano welcomed footballer Roberto Carlos, a defender of Pérez.

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Riquelme gave El hormiguero on Wednesday one of its best figures in months: a 16.1% screen share (the best since February) and an average of 1,855,000 viewers. Aware of the success an interview would bring, in which the candidate announced he would sign Erling Haaland, Pérez bought the first advertisement after the program to announce that his coach would be José Mourinho. The media war was on.

A day later, the president of Real Madrid also delivered good figures to Horizonte, which has been standing out for a few weeks thanks to the investigation into former president José Luis Rodríguez Zapatero and the PSOE. Cuatro’s program achieved 1,027,000 viewers (the best figure since the DANA in Valencia in November 2024) and a 12.5% screen share on a highly contested night.

In that program, he announced that if he wins at the polls on Sunday, on Tuesday he will make “a very important offer to a Champions League club, which would be the largest amount of money Real Madrid will pay for a transfer in its entire history. At least 150 million.” Jiménez’s previous program in the access prime time also surpassed First Dates on Telecinco with a 9.8% screen share and 1,198,000 viewers, something atypical for Mediaset’s secondary channel, although it remained far from El hormiguero, which reached an 11.9% share and 1,456,000 viewers.

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The friendly football match between Spain and Iraq, however, was what swept the prime time with 2,830,000 viewers and a 24.3% of share, and anticipating the excellent month La 1 will have with the start of the Football World Cup. Afterwards, La revuelta took advantage of the momentum and invited former Real Madrid player Roberto Carlos to its stage, achieving an average of 974,000 viewers and 12.2%.

Despite the pull of the match, it had to settle for being the third option, surpassed by Cuatro and also by Supervivientes (17.5% and 1,060,000). The Brazilian took the opportunity to support Pérez, whom he called “dad”: “We are going to win well. Florentino really likes the members, they are the owners of the club and he is keeping his word. He is going to sign the best players as always and Barça doesn’t want him to continue because of that, because he wins.”

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